Rosenbaum & Associates filed a federal lawsuit on September 22 over Morgan & Morgan ads targeting customers with personal injuries in the Philadelphia area. The complaint says Morgan & Morgan leads consumers to believe the firm is actively litigating cases in Pennsylvania, even though it has only one Philadelphia lawyer with little experience in assault, Law.com reports. In recent months, Morgan & Morgan — the largest U.S. law firm specializing in personal injury with about 700 attorneys — has been operating in the area with temporary offices in Arlington, Virginia, just across the Potomac from downtown Washington. The company`s Facebook page has an impressive 66,350 followers. It`s important to note that reviews from 1,451 people give the company 3.5 out of 5 stars. The site is updated almost daily, contains nearly 300 videos, and chronicles positive results, advocacy presentations, and charitable giving. John Morgan won the affectionate hashtag #PotDaddy on Facebook. Morgan & Morgan promotes its 40 operations, but in particular Roundup against cancer and other cases of mass crimes. Matt says the company`s entry into mass offenses, tobacco lawsuits and class action lawsuits has catapulted the company into the “big leagues.” The firm founded For The People Scholarship, which helps students who wish to pursue a career in law.
Scholarships help pay tuition for first-year law students who are committed to making their community a better place to live. The lawsuit alleges that the ads lead consumers to believe that the law firm and its partner John Morgan will be involved in their affairs. In fact, the lawsuit alleges that Morgan & Morgan refers all or substantially all of the cases generated by advertising in Philadelphia to other lawyers and firms. John received a bachelor`s degree in 1978 and a law degree from the University of Florida in 1982. He paid his law tuition by selling yellow page ads. He was president of Florida Blue Key, an executive firm that supports the University of Florida, where he made lifelong friends. John began his law practice at an IP firm in Orlando and started his own law firm three years later with another former Blue Key president. In 1988, he founded Morgan & Morgan. Morgan & Morgan does not acquire other law firms. “Acquiring other law firms means acquiring different ways of thinking. There are more headaches than value. The company pursues a market-driven growth strategy.
“When an opportunity arises, we usually move,” says Matt. “When we see clients calling us from a specific location, we start thinking about moving to those places.” “Building a law firm is like building a circus,” John writes. “When you start building your law firm, think of it as building the biggest show in the world.” The basis is bodily injury. So far in 2019, the company has recovered $1 billion in settlements and judgments for 50,000 customers. “Our commitment is to get the best price for our clients at scale and to negotiate each case as we personally wish. It was our secret sauce,” says Matt. In addition to the main website Forthepeople.com, the firm operates several other law locations: Update: A Philadelphia law firm sued Morgan & Morgan for misleading advertising by its Florida-based rival. Morgan & Morgan`s advertising and marketing are monumental. Everyone who calls the company hears the founder`s voice: “Thank you for calling Morgan & Morgan. This is John Morgan. If you request a free consultation, please support one, for everything else, please stay online.
Morgan & Morgan is a family business that includes John`s wife, Ultima Morgan, a litigator with 39 years of experience (they met in law school). In addition, his son Mike Morgan heads the Mass Goods and Crimes Liability Division. His son Dan Morgan practices assault law in Orlando and advises professional athletes and artists. His daughter, Katie Morgan, is a managing partner at Monarch Structured Settlements. Perhaps the company`s best marketing initiative is “Verdicts Magazine” 2019, an 84-page publication that reports on the company`s accomplishments in the courtroom. The first case was Brown v. R.J. Reynold, a tobacco lawsuit in which clients lost a husband and father to smoking. The pre-trial offer was only $100,000. Four lawyers from the firm received a judgment in the amount of US$13.4 million. The primary driving force behind the founding of the company was John`s brother, Tim.
Tim was a teenage lifeguard at Disney World and was paralyzed when he dove in to find a missing girl. “I got angry and vowed that one day I would be the plaintiff`s lawyer to take revenge on my brother,” Morgan said in a book. The family fortune allowed John Morgan to be active in other businesses, politics and community service, which enhanced the company`s reputation. “We`re a consumer company,” says Matt Morgan, head of assault at Morgan & Morgan and son of the founder. “Overall, we`re seeing strong growth right now.” The company has an annual advertising budget of $100 million for TV, radio, online ads on Pandora, Spotify and YouTube, taxitops and billboards. “We`ve already had 2 million people call our company in August of this year,” says Matt. “So our marketing continues to be effective for us.” The lawsuit refers to statements in John Morgan`s advertisement such as: “I`m not just any lawyer, I`m your lawyer” and “We`re all here for you.” The ads also describe Morgan`s 30 years of experience and other personal information about him, falsely implying that he and his law firm will handle the prosecution, the complaint claims. The firm uses Litify software for case management, admissions, documents and detailed reporting. “Without Litify, we couldn`t grow. This gives us full transparency in our files.
It`s based on Salesforce software and it`s cloud-based,” says Matt. “This revolutionizes the way we can handle cases. We can look at our inventory and act on the data points. Litify ensures that each case is handled exactly as we would like to handle our own case. The company`s key value is empathy,” says Morgan. “We want a lawyer who can bear the burden of our client`s injury, someone who can put himself in the client`s shoes and ask himself what he wants if he were the client.” “I look forward to working for the largest personal injury company in the country and helping to open a new office in the nation`s capital,” said new employee Peter Anderson. Litify also follows the in-depth recommendations. Other lawyers referred 3,800 cases in 2018 and the firm paid millions of dollars in referral fees. Morgan & Morgan expects aggressive growth in California and New York. The Los Angeles office now has 3 lawyers in an office near UCLA. The Manhattan office also has 3 lawyers in an office across the street from Grand Central Station. (Brooklyn is home to the company`s technology center, where digital advertising is processed.) The company`s Twitter account has 10,700 followers.
The 8,475 posts include legal posts and retweets from other Morgan & Morgan Twitter accounts. Matt Morgan met with the Dalai Lama and retweeted the spiritual leader`s messages. The firm was founded in 1988 with two lawyers, two secretaries and a receptionist in Orlando, Florida, by serial entrepreneur John Morgan.